About the role

Publicis Media is hiring a Media Analyst to join the marketing mix modeling practice. You’ll partner with planning teams to translate MMM outputs into actionable budget recommendations.

Responsibilities

Run and interpret MMM analyses for blue-chip CPG and retail clients
Build dashboards in Tableau or Looker for ongoing performance reads
Translate model outputs into clear recommendations for media planners
Support incrementality and lift test design

Requirements

2–4 years in marketing analytics, with MMM exposure
Strong SQL and Python or R
Ability to communicate technical work to non-technical planners